Guide the development and execution of campaigns and initiatives, delivering exceptional creative experiences and exceeding local player expectations.
Build and maintain relationships with external stakeholders, acting as a gatekeeper for locally-led marketing campaigns while aligning with global brand priorities.
Design unique player experiences through campaign execution and marketing asset development, ensuring a cohesive experience across functions such as communications and community engagement.
Lead and manage a team of vendors and contractors, monitoring and evaluating their performance on a daily basis.
Oversee communication pipelines and coordinate across various channels, including social media and web platforms.
Manage and support content roadmaps and publishing plans, ensuring alignment with multiple stakeholders.
Monitor player communities and relay player sentiments to the team, proposing actionable steps as needed.
Set and utilize KPIs to drive marketing efforts and maximize performance.
Provide insights on local player needs and market trends to Regional Product Leadership.
Required Qualifications:
Experienced Thai marketer: Bachelor’s degree with 7-8 years of marketing or related experience.
Strategic and insight-driven: Ability to see the big picture and translate insights into impactful strategies, backed by strong metrics and analysis.
Player-focused: Familiarity with Thailand's game market and strategy games
Language skills: Fluent in English and Thai (business proficiency
Clear communicator: Able to convey information effectively across various mediums, from presentations to emails.
Avid learner: Keeps up with fast-evolving trends in esports and applies new knowledge to drive success.
